Meet Geoff Haney

From commodity trading to university leadership, Geoff Haney brings a diverse perspective to First Financial Bank. Currently serving as Dean of McMurry University’s School of Business, Haney combines agricultural business acumen with a passion for developing the next generation of leaders. In addition to his tenure on the Abilene Region board, Geoff is a current nominee for the First Financial Bankshares board, where his agricultural background will bring key insights to the Company.

"It was a no-brainer to join the Abilene Region board," Geoff says, regarding his decision to serve. "As both a personal and business customer, I’ve experienced firsthand the Bank’s commitment to customer service and its drive to help businesses grow. The Bank’s knowledge and expertise helped our companies succeed. Now I feel inspired watching the next generation lead the Bank forward."

After studying agricultural economics at Texas Tech University, Haney began a career in agribusiness. This formative time in his career taught him the value of building long-term relationships with customers, a philosophy that aligns perfectly with First Financial’s approach. "The Bank serves multiple urban and rural regions across Texas and the culture of exceptional customer service based on sound financial principles and ethics builds generational customers."

Just a few years ago, Haney sold his families agribusiness firm. He now spends his days shaping future leaders at McMurry University. "It’s fun to contribute to their personal growth," he says. "Students are eager to learn and do things... It’s rewarding to guide them through the process."

Geoff sees exciting opportunities ahead for First Financial as banking evolves beyond traditional services. "Innovation continues to shape the way banking is delivered to meet customers’ changing needs", he observes. "New offerings, particularly in business technology, show our ongoing commitment to customers."

He particularly appreciates First Financial’s commitment to local leadership through its regional boards. "Board members need to be leaders in their local communities," he explains. "Knowledge of the local community helps guide decision-making every day at the Bank."

A father of three, Haney’s world revolves around family, work, and community service. The Houston native, who grew up playing sports and taking on leadership roles in high school, credits these early experiences with making him unafraid to tackle new challenges.

"All these experiences taught me to look for solutions and embrace new opportunities," he says. When not focused on board responsibilities or university duties, Geoff enjoys traveling with his family and exploring the outdoors, finding joy in watching his children discover new places and experiences.