Senior Vice President, Advertising and Marketing
William D. (Will) Christoferson is Senior Vice President of Marketing and Advertising for First Financial Bankshares, Inc. He oversees all marketing and advertising for the Company including traditional advertising, social media and website content management. In addition, he is responsible for producing the Annual Report, writing press releases for every region and the Company, managing outside vendor partners for all advertising and marketing related programs and planning and execution of certain corporate events. Mr. Christoferson has more than 10 years of banking experience in commercial and consumer lending with an expertise in marketing and business development.
Mr. Christoferson earned a bachelor of fine arts degree from Abilene Christian University.
Mr. Christoferson is currently a member of the American Bank Association Bank Marketing Network, Leadership Abilene Class of 2019, Dallas' Finest Under 40 Recipient, and serves on the board of Directors for United Way of Abilene. His other civic involvement includes the Cystic Fibrosis Foundation, National Center for Children's Illustrated Literature, and the Screen Actors Guild Foundation for Artists.