You First is not just a slogan, its a promise.
Since 1890, we’ve built our company on a simple promise: putting our customers first. Guided by strong leadership and a commitment to service, we’ve grown into a uniquely structured organization with eight distinct regions — each designed to serve the needs of our communities with personal care and local decision-making. Our team is made up of people who believe in doing the right thing, supporting each other, and building lasting relationships. If you’re looking for a career where you can make a real difference, you’ll find a home here.
Our Mission Statement
We build loyal life-long relationships by providing first class service with personal attention, generating growth for the Company while creating exceptional value for our shareholders in an environment of opportunity for our dedicated and professional bankers.
Our Culture
At First Financial, excellence is more than a goal—it’s a standard that defines our culture. We are deeply committed to delivering exceptional service and creating meaningful experiences for our customers, which is why we’ve invested in several ongoing programs designed to enhance every aspect of the customer journey. Our Service Improvement Team (SIT) was founded to create a supportive, engaging workplace where our teammates can thrive. All subcommittees of SIT focus on our employees; employee engagement (Day of Service), employee input and empowerment (Bright Ideas), and employee recognition (Shining Star).
Our 21 Non-Negotiables are the foundation of who we are as a bank—they set the tone for how we serve our customers and how we support one another as teammates. These guiding principles reflect our deep commitment to consistency, respect, and excellence in every interaction. They’re not just ideals written on a wall—they’re practiced daily. Each morning, our teams come together to reflect on one of the Non-Negotiables, reinforcing the values that shape our culture and keep us aligned. This daily discipline strengthens our unity, sharpens our focus, and ensures that we are always holding ourselves to the highest standards in everything we do.
