What Makes Us Unique? You.
Welcome to First Financial, where we’ve been confidently serving the financial needs of our customers since 1890. We’ve stood strong through good times and challenging periods, including the Great Depression, the Texas economy collapse in the 1980s, and the Great Recession. Throughout these times, we’ve proven to be a stable and trusted partner for our customers. While others may have faltered, we have continued to grow through strategic acquisitions, the opening of new branches, and expanding our range of services.
Today, First Financial Bankshares is celebrated as one of the top-performing banks in the nation. In fact, for 14 consecutive years, Bank Director Magazine has recognized us as one of the top 10 banks in the $5 billion to $50 billion asset category—a testament to our strength and reliability.
What sets us apart? Our “One Bank, Multiple Regions” approach combines the best of “Big Bank” benefits with the personal decision-making and involvement of a community bank. With 79 convenient locations throughout Texas, spread across eight banking regions, we offer seamless banking options that maintain a local, personal touch. No matter where you go, you can expect the same exceptional service.
Our success stems from the strong, lasting relationships we cultivate with customers like you. Delivering excellence in customer service is at the heart of what we do every day. When you step into our branches, you’ll likely see a familiar face—many of our employees are community leaders because we believe in making a positive impact where it counts. That’s the First Financial way, and we’re proud of it!
Discover for yourself how at First Financial, it’s You First.
Our Mission Statement
We build loyal life-long relationships by providing first class service with personal attention, generating growth for the Company while creating exceptional value for our shareholders in an environment of opportunity for our dedicated and professional bankers.
Our Culture
At First Financial, excellence is more than a goal—it’s a standard that defines our culture. We are deeply committed to delivering exceptional service and creating meaningful experiences for our customers, which is why we’ve invested in several ongoing programs designed to enhance every aspect of the customer journey. Our Service Improvement Team (SIT) was founded to create a supportive, engaging workplace where our teammates can thrive. All subcommittees of SIT focus on our employees; employee engagement (Day of Service), employee input and empowerment (Bright Ideas), and employee recognition (Shining Star).
Our 21 Non-Negotiables are the foundation of who we are as a bank—they set the tone for how we serve our customers and how we support one another as teammates. These guiding principles reflect our deep commitment to consistency, respect, and excellence in every interaction. They’re not just ideals written on a wall—they’re practiced daily. Each morning, our teams come together to reflect on one of the Non-Negotiables, reinforcing the values that shape our culture and keep us aligned. This daily discipline strengthens our unity, sharpens our focus, and ensures that we are always holding ourselves to the highest standards in everything we do.
