Generational Strategies

The approach to effective financial planning can vary based on what life state you’re in. Each generation faces unique challenges and opportunities, so we need different strategies to reach our financial goals. By understanding the distinct needs and preferences of each stage of life, we can all make informed decisions to support our financial well-being.

Here are some financial strategies to consider for each generation.

Baby Boomers (born 1946-1964):

Baby Boomers are approaching or already in retirement, making their financial planning focus primarily on wealth preservation and sustainable income streams.

Key considerations: Look to optimize retirement savings, minimize tax liabilities, and ensure you have healthcare coverage for your later years. You may seek low-risk investment options and prioritize estate planning to leave behind a financial legacy for your heirs or other beneficiaries.

Practical takeaway:

1. Sequence Risk: For those who are nearing retirement, or perhaps have just recently retired, it can often be prudent to transition investment portfolios away from risk assets.  The first few years of returns in retirement can have drastic impacts on the remainder of the plan, and if possible, it is often best to ensure you have enough allocated to less volatile asset classes to ensure you can avoid liquidating stocks if they are temporarily at a loss.
2. Medicare: Ensure you enroll in Medicare within 3 months before or after 65 years of age. If you miss the window (excluding some exceptions) you may be penalized.
3. Roth Conversions: If you just retired, it is likely that either this year or next year, your income tax situation will change as you no longer have employment income pushing you into higher brackets.  If you find yourself in a situation where you are projected to pay significantly less in taxes, you may wish to consult with your investment and tax professionals to inquire as to whether a Roth conversion would be beneficial for your long-range retirement plan.  
4. Estate Planning: Ensure that you have consulted with a qualified attorney in the fairly recent past and that your estate plan is up to date.  A quality estate plan can help mitigate estate taxes, ensure your estate passes efficiently to your heirs, provide for your incapacity in retirement, and enable your assets to be distributed according to your wishes and your timeline.

Generation X (born 1965-1980):

Gen Xers face the dual challenge of supporting their own financial goals while also caring for aging parents and possibly children.

Key considerations: Balance saving for retirement with meeting immediate family needs, such as education expenses and mortgage payments. Gen X tends to value financial independence, so consider seeking diversified investment portfolios to hedge against market volatility.

Practical takeaway:

1. Planning: For these individuals, it can sometimes be difficult to accurately run projections for retirement.  Not only do the projections need to run the twenty or thirty years through retirement, but they also have to run the twenty or thirty years until retirement. However, for those in their fifties, this is a perfect time to begin planning for retirement. You have likely hit your peak earning years (and probably your peak spending years) so now you have a clearer picture of what your assets and income will look like, and you have a clearer picture of what your spending goals will look like.  
2. Review Elections: Many individuals planning for retirement wouldn’t immediately know whether they were deferring their savings to pre-tax or Roth allocations in their retirement plan.  This is often a life stage where it is possible to funnel larger amounts of money into savings.  It is also a life stage where it becomes crucially important to maximize the tax benefits associated with different types of accounts. Review your elections to ensure you are maximizing the benefits available to you and consult with your investment and tax professionals for guidance.

Millennials (born 1981-1996):

Millennials are characterized by their tech-savvy nature, desire for purposeful investments, and flexibility in their financial planning approach.

Key considerations: You may be juggling financial demands like paying off student loan debt while simultaneously saving for milestones like buying a home, starting or growing a family, or saving for a future event. Look into using digital financial tools to manage your budget and work towards goals. If you’re looking to invest in a company that aligns with your values, review their website to learn more about their mission and impact, and do a web search to see what articles exist about that company.

Practical takeaway:

1. Saving Strategically: Many millennials, while perhaps not quite in their peak earning years, are starting to earn a good living. This is the age at which saving strategically becomes important.   A widely accepted savings rate is 15% of gross income for retirement; however, that assumes that you began early in your career and remained consistent. If your employer offers a qualified retirement plan such as a 401(k) or 403(b), this is usually a great vehicle to accumulate savings for retirement. Finally, while all of these vehicles offer material tax advantages, it is sometimes beneficial to have money that is more accessible for shorter-term goals or unexpected expenses.
2. Utilizing Debt Appropriately: As millennials begin entering higher earning years, they can often be tempted to allocate more and more of their monthly savings to paying down debt. While this is oftentimes a great strategy, it should not be a default one. Depending on the interest rate of the loan, it can sometimes be beneficial to continue making payments on long-term debt and allocate any additional monthly savings to a diversified investment portfolio. While returns on financial securities are oftentimes unpredictable over shorter time horizons, they have historically demonstrated higher likelihoods of positive returns (and to an increasing degree) the longer the time horizon extends. It can oftentimes be beneficial to slow down debt payments, and instead focus on asset accumulation.

Generation Z (born 1997-2012):

Generation Z is just beginning their financial journey, focusing on establishing a solid foundation for their future.

Key considerations: Begin prioritizing financial education and seek guidance on building credit, budgeting effectively, and understanding basic investment concepts. Given your digital upbringing, you may be comfortable utilizing online banking platforms and mobile apps for managing your finances while also valuing personalized advice from trusted sources.

Practical takeaway:

1. Emergency Fund: For those just starting out in their careers, the emergency fund is almost always the best first step in building financial independence.  Starting to save in a qualified retirement account (especially if there is a match) is a close second but doesn’t do as much good if you have to invade it (likely in the form of a loan). Generally, it is advisable to have three-to-six months of your expenses allocated to an emergency fund that is easily accessible (i.e., money market or savings account).
2. Retirement Savings: Once the emergency fund is established, a next-best-step is to begin saving into your company’s qualified retirement plan, especially if there is a match.  If you have high interest debt (next point) you may wish to limit your savings up to an amount that allows you to capture the company match but withhold further contributions until you can get your high interest debt paid down.  
3. High Interest Debt: Oftentimes two approaches are utilized here: 1.) Either start with the highest interest debt you have and start paying down different credit lines until you pay off the lowest interest debt, or 2.) Work on paying off the smallest debt first (regardless of rate) and work upwards in size. There are pros and cons to each strategy, but the important thing in achieving your goals in this area of personal finance is remaining disciplined.