Hereford Region

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Main Office
212 E. Third St.
Hereford, TX 79045

HEREFORD

A Note on 2023 Regional Performance:

The Hereford team was responsive and adaptable in 2023, stepping up when the community needed us most. Our region grappled with unprecedented rainfall in 2023, leading to severe flooding in the Texas Panhandle. A significant downpour in June submerged many areas of the community and several local feedyards, leaving cattle stranded. Quick action from community leaders and local cowboys to rescue cattle played a critical role in protecting peoples’ livelihoods. Our dedicated and professional bankers supported the recovery efforts by partnering with the Red Cross to help provide essential supplies to those impacted and meals to volunteers.

Throughout the year, our region embraced numerous opportunities to meet challenges head-on. Our continued focus on our ITIN and Affordable Home Loan programs, offering customers a path to realize their homeownership dreams with reduced down payments and flexible term options. We take pride having originated more than $63 million in new loans, resulting in the substantial growth of our loan portfolio by more than $16 million.

Our community looks forward to new development in 2024. A state-of-the-art $6.5 million outdoor multi-use sports complex is under construction in Hereford and is anticipated to be completed by mid-2024. This facility is poised to become a premier tournament destination for baseball and softball teams across the Texas Panhandle and beyond.

Our gratitude extends to our customers who honored us with the title of Best Bank in Deaf Smith County for 2023 and recognized us for serving the Best Complimentary Cup of Coffee. With the ongoing expansion of our region, First Financial Bank eagerly anticipates opportunities in 2024 to offer the best service to our customers and community.

- Your Hereford Banking Team


Senior Officers

Robert de la Cruz
Executive Vice President
Senior Lending Officer

Carley Dyck
Executive Vice President
Chief Operations Officer

Regional Board of Directors

Ronald D. Butler II
First Financial Bankshares, Inc.

Steve Lewis, D.V.M.
Consulting Veterinarian
Hereford Veterinary Clinic

Mike Mauldin
F. Scott Dueser Chair in Excellence in Banking Director, Associate Professor of Practice, Rawls College of Business Texas Tech University

Michael Carlson
Farmer & Rancher, C Bar 2 Cattle

Sally Noyce
Human Resources Manager
Panhandle Express, LLC

Jerry Stevens
Owner, Stevens 5-Star
Car and Truck Center

Johnny E. Trotter
President and CEO
Livestock Investors, Ltd.